Evite’s core mission is to bring people together face-to-face through effortless and memorable celebrations. As the Senior Manager of Maketing Communications, one of my core priorities was to further this message in the marketplace.
To do so, I spearheaded a five-month study on friendships, conducting multiple surveys of Americans and scraping Evite’s proprietary event data. Through this research, I discovered that the average American adult had not made a new friend in five years.
Together with my team, I created a report of these findings. To make the insights actionable, I aligned our PR and marketing strategies to create unique face-to-face experiences, including a murder mystery dinner party game for Halloween, and brought this to life with a Spotify playlist, Amazon integration for party supplies, and curated recipe content.
Results:
115,000+ pieces of media coverage
Online readership of 2.4 billion
26,000 social shares
190,000+ unique landing page visits with a 23% engagement rate
Repositioned Evite as a thought leader in friendships and relationships
Secured ongoing coverage in top tier lifestyle outlets, keeping Evite relevant to reporters in our target audience’s media consumption
