Evite: Marketing Campaigns
From 2015, as Associate Marketing Manager, I played an important role in researching and brainstorming new ideas for integrated marketing campaigns. I also was the onsite marketing and press outreach lead for these campaigns.
In 2016, I was promoted to Marketing and Communications Manager, where I took full responsibility for all branded / sponsored campaigns and oversaw all messaging. I led my team through every stage of these campaigns, from strategic planning to creative execution and was promoted again, to Sr. Marketing Communications Manager, in 2019.
Highlights:
Celebrity and Influencer Partnerships
Data-Driven Campaigns
Annual data-driven campaign revealing the top party cities of the year. Covered in Business Insider, Culture Map Austin, ABC 13 Houston, Chicago Tribune, and more.
New Product Launches
Evite Donations
I oversaw the press outreach for Evite Donations’ launch in 2015. By 2016, the initiative had raised $1 million. I oversaw the communications strategy, content, and outreach for this major milestone.
SMS invitation launch video
I oversaw the script, promotional rollout, and all onsite marketing materials (ads, landing pages)
Evite Pro launch video
I oversaw the script, promotional rollout, and all onsite marketing materials (ads, landing pages)