Exasol, a global data analytics organization, partnered with industry leaders Caroline Carruthers and Peter Jackson to facilitate their annual 12-week CDO Summer School event. The goal was to engage with CDOs and enhance brand visibility.
As the Manager, Strategic Marketing and Messaging I fully managed the week-by-week facilitation, including writing agendas, preparing slide decks, technical setup and support, outreach, report outs, and subsequent content.
Results:
Over 400 CDOs and data professionals attended all 12 weeks
Garnered coverage in Computer Weekly
Drove engagement with key decision makers
Aligned Exasol with Caroline Carruthers and Peter Jackson’s established and respected industry presence
Gained valuable, ownable insights for future thought leadership content
