Exasol: Strategic Messaging Development

Exasol, a global data analytics company, wanted to establish their market presence in the U.S. market. I was tasked with identifying unique positioning and developing a messaging framework that would resonate. This initiative was conducted in collaboration with SHIFT Communications.

As the Manager, Strategic Marketing and Messaging, my role was to assist with in-depth audience research to understand the marketplace. Then, it was my job to turn that research into a strategic messaging framework including a brand promise, brand pillars, and proof points. The result was a story that emphasized accessibility performance, and data-driven decision making.

Results:

• Defined market position that highlighted Exasol’s USP

• Comprehensive guide to guide all future communication efforts

• Clear direction for future campaigns

  available to view upon request